Archive for December 13, 2012
Consumers Who Buy From Cause-Supporting Brands, 2010 & 2012 [CHART]
Nearly half of those who bought from cause-supporting brands in 2012 said they did so monthly.
Read MoreSocial Purpose Triggers Purchases, 2008-2012 [CHART]
In 2012, consumers considerably redoubled their focus on buying from societally engaged brands.
Read MoreMost Effective Email Segmentation Methods, 2012 [CHART]
Email list segmentation by demographics was the most popular technique used by marketers in 2012.
Read MoreEmail Marketing Techniques, 2012 [CHART]
85% of marketers are using list segmentation and targeting for their email campaigns.
Read MoreTypes Of Email Marketing, 2012 [CHART]
Nearly nine in 10 marketers were using newsletters for their email messaging campaigns.
Read MoreTime Spent Per Day With Mobile Web & Apps, H1 2012 [CHART]
Most US smart phone users (60%) accessed the mobile web from their phone for less than an hour a day.
Read MoreTime Spent With Mobile Apps By Category, November 2012 [CHART]
US consumers spent an average 127 minutes on mobile apps per day. That’s up 35% from 94 minutes spent per day in December 2011.
Read MoreInsurance Email Marketing Effectiveness Metrics, January – October 2012 [CHART]
Insurers have seen relatively steady open rates throughout the year, ranging from a low of 15.3% in January to a high of 20% in April.
Read MoreInsurance Email Marketing Deliverability, January – October 2012 [CHART]
Email overload has a negative effect on consumers, cited as their top reason for unsubscribing from a list.
Read MoreEmail Open & Click-Through Rates, Q4 2009 – Q3 2012 [CHART]
The average email open rate increased to 27.2% in Q3, rebounding from a small drop in Q2, and representing the highest level in at least 2 years.
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