December 13, 2012 - e-Strategy Trends

Nearly half of those who bought from cause-supporting brands in 2012 said they did so monthly.

In 2012, consumers considerably redoubled their focus on buying from societally engaged brands.

Email list segmentation by demographics was the most popular technique used by marketers in 2012.

85% of marketers are using list segmentation and targeting for their email campaigns.

Nearly nine in 10 marketers were using newsletters for their email messaging campaigns.

Most US smart phone users (60%) accessed the mobile web from their phone for less than an hour a day.

US consumers spent an average 127 minutes on mobile apps per day. That’s up 35% from 94 minutes spent per day in December 2011.

Insurers have seen relatively steady open rates throughout the year, ranging from a low of 15.3% in January to a high of 20% in April.

Email overload has a negative effect on consumers, cited as their top reason for unsubscribing from a list.

The average email open rate increased to 27.2% in Q3, rebounding from a small drop in Q2, and representing the highest level in at least 2 years.

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