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Archive for December 13, 2012

Consumers Who Buy From Cause-Supporting Brands, 2010 & 2012 [CHART]

By David Erickson | December 13, 2012

Nearly half of those who bought from cause-supporting brands in 2012 said they did so monthly.

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Social Purpose Triggers Purchases, 2008-2012 [CHART]

By David Erickson | December 13, 2012

In 2012, consumers considerably redoubled their focus on buying from societally engaged brands.

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Most Effective Email Segmentation Methods, 2012 [CHART]

By David Erickson | December 13, 2012

Email list segmentation by demographics was the most popular technique used by marketers in 2012.

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Email Marketing Techniques, 2012 [CHART]

By David Erickson | December 13, 2012

85% of marketers are using list segmentation and targeting for their email campaigns.

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Types Of Email Marketing, 2012 [CHART]

By David Erickson | December 13, 2012

Nearly nine in 10 marketers were using newsletters for their email messaging campaigns.

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Time Spent Per Day With Mobile Web & Apps, H1 2012 [CHART]

By David Erickson | December 13, 2012

Most US smart phone users (60%) accessed the mobile web from their phone for less than an hour a day.

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Time Spent With Mobile Apps By Category, November 2012 [CHART]

By David Erickson | December 13, 2012

US consumers spent an average 127 minutes on mobile apps per day. That’s up 35% from 94 minutes spent per day in December 2011.

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Insurance Email Marketing Effectiveness Metrics, January – October 2012 [CHART]

By David Erickson | December 13, 2012

Insurers have seen relatively steady open rates throughout the year, ranging from a low of 15.3% in January to a high of 20% in April.

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Insurance Email Marketing Deliverability, January – October 2012 [CHART]

By David Erickson | December 13, 2012

Email overload has a negative effect on consumers, cited as their top reason for unsubscribing from a list.

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Email Open & Click-Through Rates, Q4 2009 – Q3 2012 [CHART]

By David Erickson | December 13, 2012

The average email open rate increased to 27.2% in Q3, rebounding from a small drop in Q2, and representing the highest level in at least 2 years.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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