67% of American Millennials believe it’s their responsibility to share feedback with companies after a good or bad brand experience, finds Edelmand Berland and Edelman 8095 in a new study released in December. The survey, of 4,000 Millennials (aged 18-33) across 11 markets, finds that these consumers want to engage with brands, and see themselves as exerting a high degree of influence on others’ purchase decisions.
Across the 11 countries studied, Millennials in India and China (each at 90%) showed the highest likelihood of wanting to share feedback with brands on their experiences, while those in Canada (57%) and Germany (59%) fell furthest below the average. At 67%, American Millennials were slightly below-average (72%) in this inclination. Read the rest at MarketingCharts.