B2B Lead Quantity & Quality By Content Type, December 2012 [CHART]
There are numerous content or offer types that B2B marketers can use to generate leads, but some stand out as having better results than others, finds Software Advice in a survey conducted in partnership with Eloqua and CMO.com. In particular, free trials and live demonstrations with a sales representative appear to get high quality and quantity ratings from marketers using these demand generation tools.
An impressive 80% rated live demos with a sales representative as delivering high quality leads, putting this source far ahead of all the other content and offer types identified. Next on the list, “get pricing/price quote” was rated as generating high-quality leads by 46%, with free trials (37%) following. Towards the bottom of the list, few rated e-books (9%), toolkits (14%), and surveys (16%) as generating high-quality leads. Read the rest at MarketingCharts.