Archive for December 12, 2012
Consumer Interest In Interactive TV, December 2012 [CHART]
35% of respondents indicated an interest in real-time games and challenges with shows via a second screen.
Read MoreMillennials & Customer Experience Feedback, December 2012 [CHART]
67% of American Millennials believe it’s their responsibility to share feedback with companies after a good or bad brand experience.
Read MoreIn-Store vs eShopping Preferences By Demographics, December 2012 [CHART]
59% of the Americans aged 18-64 surveyed online said they would rather make a purchase in-store than on their computer (31%).
Read MoreCross-Channel Strategy Benefits, December 2012 [CHART]
3 in 4 retailers have a cross-channel strategy (51%) or are working towards one (24%).
Read MoreActions Prompted By Social Ads By Race, December 2012 [CHART]
While 1 in 3 social media users agree that ads on social networking sites are more annoying than other online ads, 15% have shared a social ad.
Read MoreHow People Prefer To Get Information, December 2012 [CHART]
Across 18 different categories, postal mail is preferred in 15.
Read MoreMost Valuable Data Management Features, December 2012 [CHART]
Coming out on top as the most highly-valued feature is first-party data collection, rated highly valuable by 63% of respondents.
Read MoreMarketing Budget Changes, 2011 vs 2012 [CHART]
54% reported an increase in their marketing budget this year, while an additional 24% reported no change.
Read MoreTime Spent Using Social Media, July 2011 vs July 2012 [CHART]
In July 2012, Americans spent 32.7 billion more minutes accessing social media sites than in July 2011.
Read MoreB2B Lead Quantity & Quality By Content Type, December 2012 [CHART]
Free trials and live demonstrations with a sales representative appear to get high quality and quantity ratings from marketers.
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