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Archive for December 12, 2012

Consumer Interest In Interactive TV, December 2012 [CHART]

By David Erickson | December 12, 2012

35% of respondents indicated an interest in real-time games and challenges with shows via a second screen.

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Millennials & Customer Experience Feedback, December 2012 [CHART]

By David Erickson | December 12, 2012

67% of American Millennials believe it’s their responsibility to share feedback with companies after a good or bad brand experience.

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In-Store vs eShopping Preferences By Demographics, December 2012 [CHART]

By David Erickson | December 12, 2012

59% of the Americans aged 18-64 surveyed online said they would rather make a purchase in-store than on their computer (31%).

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Cross-Channel Strategy Benefits, December 2012 [CHART]

By David Erickson | December 12, 2012

3 in 4 retailers have a cross-channel strategy (51%) or are working towards one (24%).

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Actions Prompted By Social Ads By Race, December 2012 [CHART]

By David Erickson | December 12, 2012

While 1 in 3 social media users agree that ads on social networking sites are more annoying than other online ads, 15% have shared a social ad.

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How People Prefer To Get Information, December 2012 [CHART]

By David Erickson | December 12, 2012

Across 18 different categories, postal mail is preferred in 15.

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Most Valuable Data Management Features, December 2012 [CHART]

By David Erickson | December 12, 2012

Coming out on top as the most highly-valued feature is first-party data collection, rated highly valuable by 63% of respondents.

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Marketing Budget Changes, 2011 vs 2012 [CHART]

By David Erickson | December 12, 2012

54% reported an increase in their marketing budget this year, while an additional 24% reported no change.

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Time Spent Using Social Media, July 2011 vs July 2012 [CHART]

By David Erickson | December 12, 2012

In July 2012, Americans spent 32.7 billion more minutes accessing social media sites than in July 2011.

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B2B Lead Quantity & Quality By Content Type, December 2012 [CHART]

By David Erickson | December 12, 2012

Free trials and live demonstrations with a sales representative appear to get high quality and quantity ratings from marketers.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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