December 12, 2012 - e-Strategy Trends

35% of respondents indicated an interest in real-time games and challenges with shows via a second screen.

67% of American Millennials believe it’s their responsibility to share feedback with companies after a good or bad brand experience.

59% of the Americans aged 18-64 surveyed online said they would rather make a purchase in-store than on their computer (31%).

3 in 4 retailers have a cross-channel strategy (51%) or are working towards one (24%).

While 1 in 3 social media users agree that ads on social networking sites are more annoying than other online ads, 15% have shared a social ad.

Across 18 different categories, postal mail is preferred in 15.

Coming out on top as the most highly-valued feature is first-party data collection, rated highly valuable by 63% of respondents.

54% reported an increase in their marketing budget this year, while an additional 24% reported no change.

In July 2012, Americans spent 32.7 billion more minutes accessing social media sites than in July 2011.

Free trials and live demonstrations with a sales representative appear to get high quality and quantity ratings from marketers.

Archive for December 12, 2012