December 11, 2012 - e-Strategy Trends

Apple Maps was so bad that people refused to upgrade to iOS 6 until they could get Google Maps.

62% tabbed social media tools such as interactions, fan pages, social analytics, and social ad targeting.

4% rated leads generated from print, radio &TV ads as high quality, tied with display/CPM advertising at the bottom of the list of 14 identified channels.

Global online ad spending will overtake newspaper expenditures next year and will exceed the combined total of newspapers and magazines in 2015.

More than 57% of internet users ages 18 to 34 said they were influenced to purchase travel by their friends’ and followers’ recommendations.

Nearly a third of travelers ages 21 to 34 who read travel review websites said those sites had ‘much influence’ on their travel plans.

70% of mobile news app users got their news digitally, nearly twice as many as among mobile internet users who had not downloaded a news app.

A June survey from Pew put digital just 16 percentage points behind TV as the source where US news consumers got their news.

Consumers have different expectations & preferences for customer service depending on where they are in the purchase process.

86% of consumers who reported being very satisfied with their most recent customer service interaction with a company were likely to repurchase.

Archive for December 11, 2012

Google Maps Prompts 29% Growth In iOS 6 Adoption [CHART]

Global Ad Spending By Medium, 2011-2015 [TABLE]

Attitudes Toward Information Gathering While On Vacation By Generation, March 2011 [CHART]

Media Consumption Of Mobile News App Users, June 2012 [TABLE]

Primary News Sources Of Mobile Users, September 2012 [TABLE]

Likelihood To Purchase Based On Customer Service Satisfaction, Q1 2012 [CHART]