Skip to content
e-Strategy Trends
  • Content
  • Social
  • Email
  • Search
  • Advertising
  • Generations
    • Generation V
    • Millennials
    • Generation X
    • Baby Boomers
    • Silent Generation
  • About
e-Strategy Trends
  • Content
  • Social
  • Email
  • Search
  • Advertising
  • Generations
    • Generation V
    • Millennials
    • Generation X
    • Baby Boomers
    • Silent Generation
  • About

Archive for December 11, 2012

Google Maps Prompts 29% Growth In iOS 6 Adoption [CHART]

By David Erickson | December 11, 2012

Apple Maps was so bad that people refused to upgrade to iOS 6 until they could get Google Maps.

Read More

New Marketing Channels Being Considered In The Next Year [CHART]

By David Erickson | December 11, 2012

62% tabbed social media tools such as interactions, fan pages, social analytics, and social ad targeting.

Read More

B2B Lead Quantity & Quality By Channel, December 2012 [CHART]

By David Erickson | December 11, 2012

4% rated leads generated from print, radio &TV ads as high quality, tied with display/CPM advertising at the bottom of the list of 14 identified channels.

Read More

Attitudes Toward Information Gathering While On Vacation By Generation, March 2011 [CHART]

By David Erickson | December 11, 2012

More than 57% of internet users ages 18 to 34 said they were influenced to purchase travel by their friends’ and followers’ recommendations.

Read More

Travel Review Site Influence On Travel Purchases By Age, June 2012 [CHART]

By David Erickson | December 11, 2012

Nearly a third of travelers ages 21 to 34 who read travel review websites said those sites had ‘much influence’ on their travel plans.

Read More

Media Consumption Of Mobile News App Users, June 2012 [TABLE]

By David Erickson | December 11, 2012

70% of mobile news app users got their news digitally, nearly twice as many as among mobile internet users who had not downloaded a news app.

Read More

Primary News Sources Of Mobile Users, September 2012 [TABLE]

By David Erickson | December 11, 2012

A June survey from Pew put digital just 16 percentage points behind TV as the source where US news consumers got their news.

Read More

Likelihood To Purchase Based On Customer Service Satisfaction, Q1 2012 [CHART]

By David Erickson | December 11, 2012

86% of consumers who reported being very satisfied with their most recent customer service interaction with a company were likely to repurchase.

Read More

Marketing That Prompts Mobile Device Actions, October 2012 [CHART]

By David Erickson | December 11, 2012

TV ads were the No. 2 reason consumers turned to their mobile devices for actions such as brand searches, app downloads or visiting brand sites.

Read More

Tablet Owners Who Search For Info As A Result Of TV By Gender & Generation, August 2012 [CHART]

By David Erickson | December 11, 2012

More than seven in 10 US tablet owners ages 18 to 34 looked up product information on their devices after seeing something interesting about it on TV.

Read More

Categories

Follow Join Subscribe RSS Email
Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

Recent Posts

  • Super Bowl LV Advertising
  • Factors That Prompt People To Open Emails
  • Civil Social Networks: Telepath & Clubhouse
  • Grocery Shopping
  • Diversity In Advertising
December 2012
M T W T F S S
 12
3456789
10111213141516
17181920212223
24252627282930
31  
« Nov   Jan »

Tags

Apple Automotive Marketing Blogging Brand Marketing Computers Customer Experience Customer Service Entertainment Marketing eTailing Facebook Financial Services Marketing Gaming Gender Google Health Care Marketing Hospitality Marketing Infographic Instagram LinkedIn mCommerce Media Marketing Men Metrics Mobile Apps Mobile Social Mobile Video Music Marketing Online Shopping Personalization Photo Sharing Pinterest Retail Marketing Shopping Smart Phones Sports Marketing Streaming Video Tablets Television Television Marketing Travel Marketing Twitter United Kingdom United States Women YouTube