Chart - US Search Advertising Click-Through Rates By Industry

The Search Agency reported that US overall paid search clickthrough rates for travel and leisure dropped considerably year-over-year from Q3 2011, falling 34%, from 7.94% down to 5.28%. Despite the precipitous decline, though, travel and leisure still leads all US industries in CTRs by a notable margin—with clickthrough rates 38% higher than the next best clickthrough performer. Read the rest at eMarketer.