Archive for December 10, 2012
Ad Agency Use Of Social Media, Q3 2010 – Q3 2012 [CHART]
91.9% of agencies say they’re tapping social media for their clients’ campaigns.
Read MoreAmerican Preferences For Ad-Supported Internet Content By Select Demographics, November 2012 [CHART]
Just over one-quarter of 18-64-year-old online Americans are willing to pay a reasonable fee to watch completely advertising & commercial-free content.
Read MoreSocial Media Job Responsibilities, November 2012 [CHART]
Social media duties are treated more as add-on job functions, and don’t often get a dedicated internal team.
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