Chart - Online vs In-Store Purchase Preferences By Product Type

Consumers preferred online for research and locating specific items. They preferred stores for returns and “knowing exactly what was being purchased.” They also preferred stores for items that “express personal style” (e.g., furniture, apparel, shoes). They expressed preferences for online when it came to items such as electronics and books. In many cases there was no channel preference. Read the rest at MarketingLand.