Chart - How In-Store Online Research Affects Purchase Decisions

Most in-store online shoppers (62 percent) actually wound up buying the item they were considering but many of them bought it online (showrooming). The survey found that 49 percent bought the item from the store but nearly the same number bought the item online (48 percent). Of those online buyers the survey doesn’t reveal whether it was from that store’s website or another site (probably). The remainder (3 percent) bought the intended item from another physical store. Read the rest at MarketingLand.