eCoupon Reimbursements By Income [INFOGRAPHIC]
The common assumption among many is that consumers interested in coupons are going to fall into lower income groups. While that may be somewhat accurate in a paper coupon scenario, the opposite is true with digital coupons.
RevTrax confirmed other, existing data about digital coupon interest and usage. The company said that “areas with higher income levels use the most digital coupons, activating nearly 100% more coupons than those at or around the median income level.” Read the rest at MarketingLand.