91.9% of agencies say they’re tapping social media for their clients’ campaigns, finds the latest quarterly survey from STRATA covering Q3 2012. That’s up from 88.7% in Q3 2011 and 86.4% in Q3 2010. The survey finds that emerging platforms such as Pinterest and Google+ are gaining traction, although Facebook, predictably, remains most commonly used.
As the leading option, Facebook is used by 82.4% of advertisers, with YouTube coming in second, at about half that rate (42%). Pinterest trails, used by 23% in Q3, although that represents an impressive 48% increase from just a quarter earlier. Read the rest at MarketingCharts.