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Archive for December 10, 2012

US Search Advertising Click-Through Rates By Industry, Q3 2011- Q3 2012 [CHART]

By David Erickson | December 10, 2012

US overall paid search clickthrough rates for travel and leisure dropped considerably year-over-year from Q3 2011, falling 34%, from 7.94% down to 5.28%.

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Travel & Leisure Search Advertising Click Share By Device, Q3 2011- Q3 2012 [CHART]

By David Erickson | December 10, 2012

40% of US online travel consumers entered the purchase funnel through search engines.

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Marketing Attribution [INFOGRAPHIC]

By David Erickson | December 10, 2012

This infographic by Adobe looks at the elements of marketing attribution.

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eCoupon Reimbursements By Income [INFOGRAPHIC]

By David Erickson | December 10, 2012

RevTrax said that ‘areas with higher income levels use the most digital coupons, activating nearly 100% more coupons than those at or around the median.’

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Demographics Of Likely eCoupon Users [INFOGRAPHIC]

By David Erickson | December 10, 2012

RevTrax said that there were five top demographic categories that ‘stand out as most likely to use digital coupons.’

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Digital Coupon Reimbursements By Region [INFOMAP]

By David Erickson | December 10, 2012

The top digital coupon cities according to RevTrax are Charlotte, N.C.; Rochester, N.Y.; Raleigh, N.C.; Virginia Beach, Va. and Huntsville, Ala.

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Online vs In-Store Purchase Preferences By Product Type [CHART]

By David Erickson | December 10, 2012

Consumers preferred online for research and locating specific items. They preferred stores for returns and ‘knowing exactly what was being purchased.’

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How In-Store Online Research Affects Purchase Decisions [CHART]

By David Erickson | December 10, 2012

Most in-store online shoppers (62 percent) actually wound up buying the item they were considering but many of them bought it online (showrooming).

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How Online Presence Prompts Physical Visits To Retailers [CHART]

By David Erickson | December 10, 2012

Ninety-one percent of consumers ‘have gone into a store as a result of an online experience.’

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Americans By Race/Ethnicity & Age, 2011 [CHART]

By David Erickson | December 10, 2012

Of the major races and ethnicities in the US, Hispanics are by far the youngest on average.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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