Archive for December 10, 2012
US Search Advertising Click-Through Rates By Industry, Q3 2011- Q3 2012 [CHART]
US overall paid search clickthrough rates for travel and leisure dropped considerably year-over-year from Q3 2011, falling 34%, from 7.94% down to 5.28%.
Read MoreTravel & Leisure Search Advertising Click Share By Device, Q3 2011- Q3 2012 [CHART]
40% of US online travel consumers entered the purchase funnel through search engines.
Read MoreMarketing Attribution [INFOGRAPHIC]
This infographic by Adobe looks at the elements of marketing attribution.
Read MoreeCoupon Reimbursements By Income [INFOGRAPHIC]
RevTrax said that ‘areas with higher income levels use the most digital coupons, activating nearly 100% more coupons than those at or around the median.’
Read MoreDemographics Of Likely eCoupon Users [INFOGRAPHIC]
RevTrax said that there were five top demographic categories that ‘stand out as most likely to use digital coupons.’
Read MoreDigital Coupon Reimbursements By Region [INFOMAP]
The top digital coupon cities according to RevTrax are Charlotte, N.C.; Rochester, N.Y.; Raleigh, N.C.; Virginia Beach, Va. and Huntsville, Ala.
Read MoreOnline vs In-Store Purchase Preferences By Product Type [CHART]
Consumers preferred online for research and locating specific items. They preferred stores for returns and ‘knowing exactly what was being purchased.’
Read MoreHow In-Store Online Research Affects Purchase Decisions [CHART]
Most in-store online shoppers (62 percent) actually wound up buying the item they were considering but many of them bought it online (showrooming).
Read MoreHow Online Presence Prompts Physical Visits To Retailers [CHART]
Ninety-one percent of consumers ‘have gone into a store as a result of an online experience.’
Read MoreAmericans By Race/Ethnicity & Age, 2011 [CHART]
Of the major races and ethnicities in the US, Hispanics are by far the youngest on average.
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