5.4%. It’s a small figure, to be sure. But, it’s one that looks like it will keep steadily growing. Indeed, the share of time spent watching online video on mobile phones and tablets continues to increase, passing 5% in August and hitting 5.4% in September, according to a November 2012 report from Ooyala. Much of the growth in Q3 could be attributed to tablets, which accounted for 3.2% of overall time spent watching online video in September, almost double April’s share (1.69%).
Overall, the 5.4% share of online video consumption attributed to mobiles and tablets represents a 64% jump from 3.29% in April. Tablets alone in September accounted for almost as much video consumption as mobiles and tablets collectively did in April. Read the rest at MarketingCharts.