Total spending on branded content per company in 2012 is up about 5%, and brand content is getting a larger share of marketing budgets. That’s according to an industry survey by the Custom Content Council and ContentWise, the results of which were released November 2012. Interestingly, in both print and electronic form, personnel costs are the main use of budget funds. In print, personnel accounts for 44% of branded content spending, while in electronic form, personnel takes a majority 57% share of budgets.
The rest of the money is distributed between production and distribution. For print form, production accounts for 37% of the budget, and distribution 19%. In electronic form, distribution takes a similar 17% of the funds, while production accounts for 26%. Read the rest at MarketingCharts.