Online vs. Print – US Newspaper Ad Revenues, Q1 2010 – Q3 2012 [CHART]
Newspaper advertising revenues in the US continue to decline, posting a year-over-year drop for the 25th consecutive quarter in Q3, per the latest figures from the Newspaper Association of America (NAA). Total print and online revenues were down 5.1% year-over-year to about $5.3 billion. If there’s any bright spot to be found in the results, it’s that this was the smallest decrease since Q4 2010 (-4.67%), and the smallest Q3 drop since Q3 2006 (-1.5%).
In fact, the decline in print revenues (-6.4%) was the least consequential since Q1 2007 (also -6.4%). And while year-over-year growth in online revenues (3.6%) was below levels from last year, it was still the fastest rate of this year. Read the rest at MarketingCharts.