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B2C Mobile Marketing Tactics, November 2012 [CHART]

By David Erickson | December 7, 2012

Chart - B2C Mobile Marketing Tactics

The majority of US business-to-consumer (B2C) marketers rely on mobile advertising rather than mobile marketing tactics, according to a November 2012 report by Forrester compiled on behalf of Velti and sponsored by the Mobile Marketing Association (MMA). The most popular mobile advertising methods are social media advertising (66%) and mobile display ads (44%), while the most commonly-used marketing tactic is mobile messaging to support customer dialogue (36%).

Overall, among the 10 advertising tactics and 4 marketing tactics identified, 6 of the former – compared to just 1 of the latter – saw a utilization rate over 33%.

Interestingly, though, spending on mobile is fairly evenly split between advertising and marketing. Asked how they allocate their total marketing and advertising budgets, respondents said that 48% goes to the marketing functions of customer support (14%), engagement (17%) and retention (17%), and 49% to the advertising functions of discovery (23%), influence (15%) and conversion (11%). Read the rest at MarketingCharts.

Posted in Advertising, Location-Based Services, Mobile Advertising, Mobile Behavior, Mobile Marketing, Mobile Search, Search Engine Advertising, Search Engine Marketing, Social Media Marketing, Web Development, Website Design and tagged 2D Barcodes, Carcodes, Coupons, eCoupons, Mobile Apps, Mobile Social, Mobile Tactics, Mobile Websites, QR Codes, Text Message Marketing

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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