Archive for December 7, 2012
Mobile Device Users Attitudes Toward Ads By Medium, November 2012 [CHART]
Smart phone and tablet owners may love their devices, but they’re not all that fond of advertising on them.
Read MoreTablet Product Searches Prompted By TV By Generation, November 2012 [CHART]
7 in 10 tablet owners say that when they see a product they’re interested in on TV, they use their tablet to get more information.
Read MoreMobile Internet-Connected Devices, Q3 2011 vs Q3 2012 [CHART]
Non-phone connected devices (e.g. tablets, eReaders) are accounting for an increasing share of connected device ad impressions.
Read MoreSources Of Spam Complaints, Q3 2012 [CHART]
Commercial emailers account for 70% of spam complaints.
Read MoreB2C Mobile Marketing Tactics, November 2012 [CHART]
The majority of US business-to-consumer (B2C) marketers rely on mobile advertising rather than mobile marketing tactics.
Read MoreOnline vs. Print – US Newspaper Ad Revenues, Q1 2010 – Q3 2012 [CHART]
Newspaper advertising revenues in the US continue to decline, posting a year-over-year drop for the 25th consecutive quarter in Q3.
Read MoreConsumer Attitudes Toward Social Media Marketing, November 2012 [CHART]
Almost half of consumers welcome social media marketing messages from brands they follow.
Read MoreAverage American Household Size, 1948-2012 [CHART]
The average size of the American household has diminished by about one person over the past 65 years or so.
Read MorePrint vs. Electronic Branded Content Spending, November 2012 [CHART]
Total spending on branded content per company in 2012 is up about 5%, and brand content is getting a larger share of marketing budgets.
Read MoreMarketing Attribution Use, November 2012 [CHART]
26% of clients and 36% of agencies surveyed from around the world report that they (or their clients) typically carry out marketing attribution.
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