Mobile Advertising Brand Metrics, June 2012 [CHART]

Chart - Mobile Advertising Brand Metrics

Research firm InsightExpress analyzed data collected from nearly 550,000 respondents across 240 mobile ad campaigns deployed between November 2007 and June 2012, and not only found a high level of ad awareness for mobile ads, it found the ads clearly conveyed brand messages, raised consumers’ intent to buy and left consumers with a more positive brand image. Read the rest at eMarketer.