December 6, 2012 - e-Strategy Trends

Among companies experienced in social innovation, 57% use social business for internal collaboration, but that will reach 78% over the next 2 years.

Millennials (aged 18-29) in the US have diverse ethnic and racial backgrounds, and are concentrated in cities with large Hispanic populations.

Among those intending to purchase holiday gifts, 51.3% of those under $15,000 think that at least one-quarter of their purchases will be discounted.

49% of marketers rate forwards or shares of content online as a strong influence on their engagement measures; 15% of consumers feel invested that way.

Traffic from smart phones has jumped from 4.51% share in Q3 2011 to 10.03% in 2012, while tablets’ share of e-commerce traffic surged from 3.16% to 8.37%.

Two-thirds of consumers found mobile ads annoying, higher than the percentage of respondents who said they are annoyed by TV and web-based advertising.