Archive for December 6, 2012
Social Business Innovation, November 2012 [CHART]
Among companies experienced in social innovation, 57% use social business for internal collaboration, but that will reach 78% over the next 2 years.
Read MoreAmerican Racial/Ethnic Backgrounds By Generation, November 2012 [CHART]
Millennials (aged 18-29) in the US have diverse ethnic and racial backgrounds, and are concentrated in cities with large Hispanic populations.
Read MoreHoliday Online Deal Seeking By Income, November 2012 [CHART]
Among those intending to purchase holiday gifts, 51.3% of those under $15,000 think that at least one-quarter of their purchases will be discounted.
Read MoreBrand Engagement Perceptions: Consumers vs. Marketers, November 2012 [CHART]
49% of marketers rate forwards or shares of content online as a strong influence on their engagement measures; 15% of consumers feel invested that way.
Read MoremCommerce Traffic, Q3 2011 – Q3 2012 [CHART]
Traffic from smart phones has jumped from 4.51% share in Q3 2011 to 10.03% in 2012, while tablets’ share of e-commerce traffic surged from 3.16% to 8.37%.
Read MoreTwo-Thirds Find Mobile Ads Annoying, Forrester Study Finds [REPORT]
Two-thirds of consumers found mobile ads annoying, higher than the percentage of respondents who said they are annoyed by TV and web-based advertising.
Read MoreUS Tablet Traffic By Brand, October 2012 [CHART]
98% of web traffic on tablets came via an iPad.
Read MoreMobile Screens & Social Sharing, October 2012 [CHART]
About 49% of sharing on 10-inch tablets was conducted via email, compared with 30% on mini tablets.
Read MoreMillennials & Their Electronics, 2012 [CHART]
High-definition televisions had the highest rate of ownership among Millennials at 73%.
Read MoreMillennial Consumers' Online Activities, 2012 [CHART]
Beyond simply logging on to view their feed, six in 10 Millennials had visited a friend’s page or profile during the previous 30 days.
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