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Archive for December 6, 2012

Social Business Innovation, November 2012 [CHART]

By David Erickson | December 6, 2012

Among companies experienced in social innovation, 57% use social business for internal collaboration, but that will reach 78% over the next 2 years.

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American Racial/Ethnic Backgrounds By Generation, November 2012 [CHART]

By David Erickson | December 6, 2012

Millennials (aged 18-29) in the US have diverse ethnic and racial backgrounds, and are concentrated in cities with large Hispanic populations.

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Holiday Online Deal Seeking By Income, November 2012 [CHART]

By David Erickson | December 6, 2012

Among those intending to purchase holiday gifts, 51.3% of those under $15,000 think that at least one-quarter of their purchases will be discounted.

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Brand Engagement Perceptions: Consumers vs. Marketers, November 2012 [CHART]

By David Erickson | December 6, 2012

49% of marketers rate forwards or shares of content online as a strong influence on their engagement measures; 15% of consumers feel invested that way.

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mCommerce Traffic, Q3 2011 – Q3 2012 [CHART]

By David Erickson | December 6, 2012

Traffic from smart phones has jumped from 4.51% share in Q3 2011 to 10.03% in 2012, while tablets’ share of e-commerce traffic surged from 3.16% to 8.37%.

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Two-Thirds Find Mobile Ads Annoying, Forrester Study Finds [REPORT]

By David Erickson | December 6, 2012

Two-thirds of consumers found mobile ads annoying, higher than the percentage of respondents who said they are annoyed by TV and web-based advertising.

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US Tablet Traffic By Brand, October 2012 [CHART]

By David Erickson | December 6, 2012

98% of web traffic on tablets came via an iPad.

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Mobile Screens & Social Sharing, October 2012 [CHART]

By David Erickson | December 6, 2012

About 49% of sharing on 10-inch tablets was conducted via email, compared with 30% on mini tablets.

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Millennials & Their Electronics, 2012 [CHART]

By David Erickson | December 6, 2012

High-definition televisions had the highest rate of ownership among Millennials at 73%.

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Millennial Consumers' Online Activities, 2012 [CHART]

By David Erickson | December 6, 2012

Beyond simply logging on to view their feed, six in 10 Millennials had visited a friend’s page or profile during the previous 30 days.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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