Archive for December 5, 2012
Mobile Use Among Fast Food Customers, Q4 2011 [CHART]
Forty-four percent of consumers who eat fast food at least monthly owned smart phones in the last quarter of 2011.
Read MoreTime From Restaurant Searches To Purchase Among Mobile Customers, June 2012 [CHART]
For consumers, the question of what to eat is often followed by ‘What’s nearby?’ Today, smart phones are where many are turning for guidance.
Read MoreHow Internet Users Feel About Marketing At Social Media Sites, September 2012 [CHART]
The annoyance rate of consumers who saw ads from brands they followed was 11%.
Read MoreSocial Media Sites Used By Marketers vs. Everyone Else, September 2012 [CHART]
Marketers need to make sure they are not overcommitting to social channels & that their actions on social media are aligned with consumer preferences.
Read MoreTechnology-Induced Insomnia [INFOGRAPHIC]
This infographic from OnlinePsychologyDegree.net looks at how taking your technology to bed affects your sleep cycle.
Read MoreGray Charges [INFOGRAPHIC]
This infographic by BillGuard looks a grey charges, those forgotten or automatic withdrawls from your credit or debit card.
Read MoreMost Successful Brand Video Metrics, 2011 & 2012 [CHART]
Brand lift is the most important video metric that delivered the highest level of success by the most respondents (54%).
Read MoreAmerican Digital Video Viewers, 2010-2016 [CHART]
By 2014, nearly three-quarters of all US internet users will watch video online at least once per month.
Read MoreMost Effective Types Of B2B Content For Improving Sales/Marketing Effectiveness, May 2012 [CHART]
Social media ranked with articles on brand websites as the leading content marketing tactics, used by 84% of respondents each.
Read MoreB2C Content Marketing Goals, August 2012 [CHART]
Most content marketing aims to drive pre- and post-sales activity.
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