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Archive for December 5, 2012

Mobile Use Among Fast Food Customers, Q4 2011 [CHART]

By David Erickson | December 5, 2012

Forty-four percent of consumers who eat fast food at least monthly owned smart phones in the last quarter of 2011.

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Time From Restaurant Searches To Purchase Among Mobile Customers, June 2012 [CHART]

By David Erickson | December 5, 2012

For consumers, the question of what to eat is often followed by ‘What’s nearby?’ Today, smart phones are where many are turning for guidance.

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How Internet Users Feel About Marketing At Social Media Sites, September 2012 [CHART]

By David Erickson | December 5, 2012

The annoyance rate of consumers who saw ads from brands they followed was 11%.

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Social Media Sites Used By Marketers vs. Everyone Else, September 2012 [CHART]

By David Erickson | December 5, 2012

Marketers need to make sure they are not overcommitting to social channels & that their actions on social media are aligned with consumer preferences.

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Technology-Induced Insomnia [INFOGRAPHIC]

By David Erickson | December 5, 2012

This infographic from OnlinePsychologyDegree.net looks at how taking your technology to bed affects your sleep cycle.

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Gray Charges [INFOGRAPHIC]

By David Erickson | December 5, 2012

This infographic by BillGuard looks a grey charges, those forgotten or automatic withdrawls from your credit or debit card.

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Most Successful Brand Video Metrics, 2011 & 2012 [CHART]

By David Erickson | December 5, 2012

Brand lift is the most important video metric that delivered the highest level of success by the most respondents (54%).

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American Digital Video Viewers, 2010-2016 [CHART]

By David Erickson | December 5, 2012

By 2014, nearly three-quarters of all US internet users will watch video online at least once per month.

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Most Effective Types Of B2B Content For Improving Sales/Marketing Effectiveness, May 2012 [CHART]

By David Erickson | December 5, 2012

Social media ranked with articles on brand websites as the leading content marketing tactics, used by 84% of respondents each.

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B2C Content Marketing Goals, August 2012 [CHART]

By David Erickson | December 5, 2012

Most content marketing aims to drive pre- and post-sales activity.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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