Rich Media Click-Through & Post-Click Conversion Rates By Viewability, September 2012 [CHART]

By David Erickson | December 4, 2012

Chart - Rich Media Click-Through & Post-Click Conversion Rates By Viewability

The significance of viewability rose further when measuring conversions. Post-click conversions rose in tandem with clickthrough rates. And once ads reached 60% viewability, and kept rising, clicks—and post-click conversions—rose alongside. Read the rest at eMarketer.

Posted in Advertising, Banner Advertising, Consumer Behavior, Digital Advertising, Display Advertising, Online Behavior and tagged , ,