Multitainment Behavior By Device Pairs, Q2 2012 [CHART]
Consumers’ attention is more divided than ever as media multitasking becomes the norm. Formerly linear consumption activity, defined by appointments with specific media, is now a tangle of simultaneous activities, some related, some not. TV remains at the center of this multitasking, but more often than not, there is another screen more directly in front of the viewer. Read the rest at eMarketer.