Chart - Most Valuable Big Data Sets For Consumer Goods/Retail Industry

The potential benefits that accrue from the analysis of the collected data and the reformulation of strategy based on that analysis will vary from industry to industry and company to company. The senior executives surveyed by the Economist Intelligence Unit in February, for example, ascribed much greater value to point-of-sale and social media data for retail and CPG companies compared to other industries. Read the rest at eMarketer.