Customer Service Features Important To Online Gift Buyers, September 2012 [CHART]

Chart - Customer Service Features Important To Online Gift Buyers

The mobile channel will be particularly important for this upcoming holiday season. US online buyers told surveyor MarketLive in September that accessible information and customer service was very important when buying gifts online. Although a less-cited response, 24% also said that the option to chat via a mobile phone is an important customer service feature for online gift purchasing. Read the rest at eMarketer.