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Archive for December 4, 2012

Customer Acquisition Tactics Of SMBs, November 2012 [CHART]

By David Erickson | December 4, 2012

Leading the pack of customer acquisition tactics: personal relationships & networking (95%), tradeshows & industry events (89%), & in-person events (86%).

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Top Operational Challenges To Multichannel Retailers, November 2012 [CHART]

By David Erickson | December 4, 2012

Asked to name their top 3 operational challenges, 59% of retailers pointed to coordination with other channels to create a seamless brand experience.

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Rich Media Click-Through & Post-Click Conversion Rates By Viewability, September 2012 [CHART]

By David Erickson | December 4, 2012

Once ads reached 60% viewability, and kept rising, clicks—and post-click conversions—rose alongside.

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Rich Media Ad Click-Through Rates vs. Viewable CTRs, September 2012 [CHART]

By David Erickson | December 4, 2012

For ads that were actually viewable—defined as 50% viewable for at least one second—clickthrough rates averaged 0.34%, a 54.5% lift.

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Most Valuable Big Data Sets For Consumer Goods/Retail Industry, February 2012 [CHART]

By David Erickson | December 4, 2012

Senior executives ascribed much greater value to point-of-sale and social media data for retail and CPG companies compared to other industries.

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How Companies Should Use Big Data & Analytics, April 2012 [CHART]

By David Erickson | December 4, 2012

With the exception of budgeting and planning, most executives surveyed by McKinsey & Company in April indicated a sizeable gap in their use of Big Data.

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Customer Service Features Important To Online Gift Buyers, September 2012 [CHART]

By David Erickson | December 4, 2012

US online buyers told surveyor MarketLive in September that accessible information and customer service was very important when buying gifts online.

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Mobile Customer Support, 2012 [CHART]

By David Erickson | December 4, 2012

38% of companies surveyed worldwide in 2012 offered customer service through the mobile channel.

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Multitainment Behavior By Device Pairs, Q2 2012 [CHART]

By David Erickson | December 4, 2012

Consumers’ attention is more divided than ever as media multitasking becomes the norm.

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Time Spent Per Day With Major Media, 2009-2012 [CHART]

By David Erickson | December 4, 2012

One of the curious qualities of fragmentation is that it yields audiences that appear large in aggregate form, but are actually smaller in real terms.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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