How People Plan To Use Social Media For Holiday Shopping, September 2012 [CHART]
A September survey by Deloitte found even more US internet users planned to use reviews in their holiday shopping, at 47%. This research did not find reviews on top, however. Looking for discounts and sales was more popular, an option that wasn’t included in the ConsumerSearch survey, nor was the general “research gift ideas” response. Read the rest at eMarketer.