Demographics Of Related Content Clickers By Content Category, October 2012 [TABLE]
All groups were significantly more likely to click on articles rather than videos if they were linked to from content they found interesting.
For all groups, stories about local news, followed closely by national news, were the most likely to generate interest in further content. And for both genders, but especially for men, this behavior was more common among older web users. Drilling down into specific demographic groups, young women most often clicked on related content when they were reading about entertainment, men were significantly more interested than women in related sports content, and web users ages 18 to 34 were least interested in related home improvement content. Read the rest at eMarketer.