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Archive for December 3, 2012

Demographics Of Related Content Clickers By Content Category, October 2012 [TABLE]

By David Erickson | December 3, 2012

All groups were significantly more likely to click on articles rather than videos if they were linked to from content they found interesting.

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Content-Related Behavior By Demographics, October 2012 [TABLE]

By David Erickson | December 3, 2012

Younger US web users, especially younger males, had a high propensity to click on related articles and videos after reading online content.

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Best Source For Marketing & Advertising, October 2012 [CHART]

By David Erickson | December 3, 2012

US consumers and marketers alike cited newspapers and TV as the best source of marketing and advertising.

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Select eTailing Tactics of Leading Retailers, 2011 & 2012 [CHART]

By David Erickson | December 3, 2012

The majority of online purchases still occur on the desktop, but smart phone and tablet commerce are assuming greater prominence.

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How People Plan To Use Social Media For Holiday Shopping, September 2012 [CHART]

By David Erickson | December 3, 2012

47% of US internet users planned to use reviews in their holiday shopping.

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How Social Media Is Used For Holiday Gift Ideas, October 2012 [CHART]

By David Erickson | December 3, 2012

Reviews were the primary way US internet users would be using social media this holiday season for gift ideas.

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American Online Traffic By Device, June 2012 [CHART]

By David Erickson | December 3, 2012

A growing portion of internet traffic is coming from smart phones and tablets.

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Time Spent With Major Media, 2009-2012 [CHART]

By David Erickson | December 3, 2012

Consumers spend twice as much time with desktop media as they do with mobile, but time spent with mobile is growing at 14 times the rate of the desktop.

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2012 Google Search Engine Ranking Factors [INFOGRAPHIC]

By David Erickson | December 3, 2012

This infographic by Martin Missfeldt illustrates Google’s ranking factors of search engine visibility.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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