86% of B2C marketers are using content marketing, and the vast majority of those (84%) are leveraging social media (other than blogs), finds a new report from the Content Marketing Institute (CMI) and MarketingProfs. That puts social media on par with website articles as the most-used content marketing tactic by B2C marketers. Social gets the nod over articles for effectiveness, though: 57% rate their use of social media as “effective” or “very effective,” compared to 53% for website articles.
That compares favorably with B2B content marketers’ perceptions of social media’s effectiveness. In a recent study of B2B content marketers, CMI and MarketingProfs found only 49% rating social media as an effective content marketing tool. Read the rest at MarketingCharts.