Chart - Influences On Brand Selections Of Millennial Shoppers

SymphonyIRI’s Q2 report found that item price was the biggest influence on brand selection for millennial shoppers, with 87% of respondents saying it played a factor in determining what brand they bought. Coupons and shopper loyalty discounts were also a deciding factor for 68% and 53% of millennial shoppers, respectively. Read the rest at eMarketer.