Demographics Of Early Adopters, November 2012 [CHART]

Chart - Demographics Of Early Adopters

While 19% of Americans are eager to be among the first to try new technology products and services, the remaining 81% prefer to wait for those products and services to catch on, according to November 2012 findings from Ipsos. This puts Americans well below the global average of 25% who prefer to be early adopters. Predictably, younger Americans are the most avid early adopters.

24% of those under aged 18-35 want to be first in line, but the 35-49 age group is not far behind, at 22%. Just 12% of the 50-64 segment consider themselves rapid adopters.

The study finds that enthusiasm for early adoption rises with income. 16% of those in low-income households want to be first to adopt new technology and services, compared to 20% of those in high-income households. But, enthusiasm is about equal among the unemployed and the employed (19% and 20%). Read the rest at MarketingCharts.