Archive for November 30, 2012
Online Content Discovery & Sharing, November 2012 [TABLE]
92% of US online adults say that they read and search for content online, but no single method dominates their content discovery.
Read MoreMultitainment: TV & Smart Device Multi-Tasking, November 2012 [TABLE]
Consumers aren’t just watching TV, they’re also checking email on their tablets, visiting social networks on their smartphones, and shopping.
Read MoreB2B Email Metrics By Subject Line Terms, November 2012 [CHART]
The study examines performance metrics across a number of subject line themes – including discount, news, and content.
Read MoreMost Effective B2C Content Marketing Tactics, November 2012 [CHART]
86% of B2C marketers are using content marketing, and the vast majority of those (84%) are leveraging social media (other than blogs).
Read MoreEffect Of Speed-To-Call On Conversions, November 2012 [CHART]
Phoning a new prospect within a minute of lead generation improves conversion rates by 391% compared to later times making the first call.
Read MoreVideo Ad Completion Rates By Video Length, Q1 2011 – Q3 2012 [CHART]
Ads placed in long-form videos of 20+ minutes continue drawing higher completion rates.
Read MoreBranded Communities, 2011 vs. 2012 [CHART]
The proportion of brands that could be classified as having a cohesive strategy dropped from 42% last year to 37% this year.
Read MoreBudget Cuts To Fund Digital Video [CHART]
Fully 97% of more than 700 surveyed professionals from across the digital media industry report that their digital video ad spending is up this year.
Read MoreDemographics Of Early Adopters, November 2012 [CHART]
While 19% of Americans are eager to be among the first to try new technology products and services, the remaining 81% prefer to wait for those products and services to catch on.
Read MoreMobile Ad Post-Click Behaviors Of Retail & Restaurant Consumers [CHART]
Retail and restaurant advertisers are driving users to websites and stores for purchases by incorporating store locator, site search, and map view.
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