Skip to content
e-Strategy Trends
  • Content
  • Social
  • Email
  • Search
  • Advertising
  • Generations
    • Generation V
    • Millennials
    • Generation X
    • Baby Boomers
    • Silent Generation
  • About
e-Strategy Trends
  • Content
  • Social
  • Email
  • Search
  • Advertising
  • Generations
    • Generation V
    • Millennials
    • Generation X
    • Baby Boomers
    • Silent Generation
  • About

Archive for November 30, 2012

Online Content Discovery & Sharing, November 2012 [TABLE]

By David Erickson | November 30, 2012

92% of US online adults say that they read and search for content online, but no single method dominates their content discovery.

Read More

Multitainment: TV & Smart Device Multi-Tasking, November 2012 [TABLE]

By David Erickson | November 30, 2012

Consumers aren’t just watching TV, they’re also checking email on their tablets, visiting social networks on their smartphones, and shopping.

Read More

B2B Email Metrics By Subject Line Terms, November 2012 [CHART]

By David Erickson | November 30, 2012

The study examines performance metrics across a number of subject line themes – including discount, news, and content.

Read More

Most Effective B2C Content Marketing Tactics, November 2012 [CHART]

By David Erickson | November 30, 2012

86% of B2C marketers are using content marketing, and the vast majority of those (84%) are leveraging social media (other than blogs).

Read More

Effect Of Speed-To-Call On Conversions, November 2012 [CHART]

By David Erickson | November 30, 2012

Phoning a new prospect within a minute of lead generation improves conversion rates by 391% compared to later times making the first call.

Read More

Video Ad Completion Rates By Video Length, Q1 2011 – Q3 2012 [CHART]

By David Erickson | November 30, 2012

Ads placed in long-form videos of 20+ minutes continue drawing higher completion rates.

Read More

Branded Communities, 2011 vs. 2012 [CHART]

By David Erickson | November 30, 2012

The proportion of brands that could be classified as having a cohesive strategy dropped from 42% last year to 37% this year.

Read More

Budget Cuts To Fund Digital Video [CHART]

By David Erickson | November 30, 2012

Fully 97% of more than 700 surveyed professionals from across the digital media industry report that their digital video ad spending is up this year.

Read More

Demographics Of Early Adopters, November 2012 [CHART]

By David Erickson | November 30, 2012

While 19% of Americans are eager to be among the first to try new technology products and services, the remaining 81% prefer to wait for those products and services to catch on.

Read More

Mobile Ad Post-Click Behaviors Of Retail & Restaurant Consumers [CHART]

By David Erickson | November 30, 2012

Retail and restaurant advertisers are driving users to websites and stores for purchases by incorporating store locator, site search, and map view.

Read More
Older Posts »

Categories

Follow Join Subscribe RSS Email
Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

Recent Posts

  • Super Bowl LV Advertising
  • Factors That Prompt People To Open Emails
  • Civil Social Networks: Telepath & Clubhouse
  • Grocery Shopping
  • Diversity In Advertising
November 2012
M T W T F S S
 1234
567891011
12131415161718
19202122232425
2627282930  
« Oct   Dec »

Tags

Apple Automotive Marketing Blogging Brand Marketing Computers Customer Experience Customer Service Entertainment Marketing eTailing Facebook Financial Services Marketing Gaming Gender Google Health Care Marketing Hospitality Marketing Infographic Instagram LinkedIn mCommerce Media Marketing Men Metrics Mobile Apps Mobile Social Mobile Video Music Marketing Online Shopping Personalization Photo Sharing Pinterest Retail Marketing Shopping Smart Phones Sports Marketing Streaming Video Tablets Television Television Marketing Travel Marketing Twitter United Kingdom United States Women YouTube