Physicians' On-The-Job Technology Use, March 2012 [CHART]
With smart phones and tablets in the hands of more HCPs, the devices are becoming a key delivery channel for industry news, continuing medical education, and to educate prescribers about new products and treatments. The March 2012 MedPage Today survey found that 55% of US physicians used a mobile device for learning and 67% used one for encyclopedic knowledge. Read the rest at eMarketer.