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Physicians' On-The-Job Technology Use, March 2012 [CHART]

By David Erickson | November 29, 2012

Chart - Physicians' On-The-Job Technology Use

With smart phones and tablets in the hands of more HCPs, the devices are becoming a key delivery channel for industry news, continuing medical education, and to educate prescribers about new products and treatments. The March 2012 MedPage Today survey found that 55% of US physicians used a mobile device for learning and 67% used one for encyclopedic knowledge. Read the rest at eMarketer.

Posted in Demographics, Mobile Behavior, Mobile Marketing, Online Behavior, Technographics and tagged Computers, Doctors, Health Care Marketing, Laptops, Mobile Social, Physicians

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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