mCommerce Comfort By Price Range, Q3 2011 vs Q3 2012 [CHART]
Research has shown that mobile owners tend to shy away from making big-ticket purchases using their devices. But, a new study [PDF] from JiWire indicates that mobile owners are becoming more comfortable spending larger amounts when purchasing from their device. Based on a survey conducted in Q3, the study finds that 49% of respondents would spend more than $100 on a purchase and two-thirds more than $50. That’s up from 38% and 53%, respectively, in Q3 2011.
Overall, a plurality (23%) from the latest survey said they would be willing to spend between $100 and $250 on a purchase from their device. In fact, just 14% said they would not be willing to make any purchase, less than half the proportion (32%) from the previous year. Read the rest at MarketingCharts.