How Marketers Discover Ad Agencies, September 2012 [CHART]
RSW/US, a business development firm targeted toward agencies, surveyed marketers about how they learned about ad agencies—and agencies about what marketers are looking for. More than three-quarters of US agencies reported that their most frequent business opportunities were digital, with another 52.6% citing social media specifically. A comparatively low 46.1% said their most frequent new opportunities were traditional. Read the rest at eMarketer.