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Archive for November 28, 2012

Why People Attend B2B Exhibitions [CHART]

By David Erickson | November 28, 2012

The primary reason attendees visit a B2B exhibition is still to find new products and vendors, as it has been for decades.

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Data For Deals: Mobile Users Openness To Sharing, November 2012 [CHART]

By David Erickson | November 28, 2012

Fully 88% of American mobile users will provide some level of personal information over their devices in exchange for offers that are valuable to them.

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Cyber Monday, 2012 [INFOGRAPHIC]

By David Erickson | November 28, 2012

Cyber Monday mobile purchases nearly double from 2011.

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Weekly Holiday Online Retail Sales, 2008-2012 [CHART]

By David Erickson | November 28, 2012

For the holiday season-to-date, $16.4 billion has been spent online, marking a 16-percent increase versus the corresponding days last year.

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Digital Politics [INFOGRAPHIC]

By David Erickson | November 28, 2012

This infographic from Pew Internet & American Life summarizes their research on the use of the Internet for politics.

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Push Engagement For Mobile App Retention, November 2012 [CHART]

By David Erickson | November 28, 2012

Push notifications can increase mobile application user retention rates and significantly boost engagement.

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Millennials & mCommerce, November 2012 [CHART]

By David Erickson | November 28, 2012

The press usually describes the 18-34-year-old demographic as “coveted,” and with reason.

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Favored Data For Targeting Digital Advertising, November 2012 [CHART]

By David Erickson | November 28, 2012

81% of agencies say they use trusted offline data to best target digital advertising.

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Most Coveted Tablets As Holiday Gifts, November 2012 [CHART]

By David Erickson | November 28, 2012

About 6 in 10 online consumers would rather receive a tablet than a computer as a gift this holiday season.

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Premium Content Publishers vs. Facebook, November 2012 [CHART]

By David Erickson | November 28, 2012

Agencies and marketers rate premium content publishers higher than Facebook for brand-focused advertising.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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