Mobile ad network Jumptap expected significant lift in traffic and clickthrough rates for mobile ads run during the holiday season, according to November estimates. For Christmas Eve, when there are still a few last-minute shoppers desperate for gifts, Jumptap anticipated seeing an 11% increase in traffic to mobile ads and a 3% increase in clickthrough rate compared with the non-holiday-season average.
Social sites will also be a major focus for US online retailers this holiday season. Chase Paymentech found that 86% planned to use Facebook and 70% Twitter for holiday promotions. Read the rest at eMarketer.