Online Behavior Of Restaurant Customers By Generation, August 2012 [CHART]
The most popular activity for mobile users searching for restaurant info is simply finding a place to eat nearby, but many users also go beyond that. Young internet users are especially likely to associate their phones with food, with 32% of US millennials reporting to Technomic in August that they had checked menus on their phones.
Gen Xers were about half as likely to do so, and just 8% of baby boomers said the same. A similar generation gap was present for other digital activities associated with restaurants, including following them on social media and checking in via mobile apps. Read the rest at eMarketer.