Mobile Restaurant Customers Who Place Orders Ahead Of Time, September 2012 [CHART]
Looking up menus was most popular among all age groups, likely because it’s also the most practical activity. Checking in may be fun, and even useful if restaurant-goers are looking to meet up with friends, but it won’t help you decide what to eat any faster.
One thing that might is the ability to order ahead via mobile phone, typically used at quick-service or fast-casual restaurants. Nearly a quarter of US smart phone and tablet users reported having done so in a September survey by Prosper Mobile Insights. Read the rest at eMarketer.