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Archive for November 27, 2012

Holiday Comparable Store Sales Forecasts, 2007-2012 [CHART]

By David Erickson | November 27, 2012

Retail CMOs expect a healthy 3.7% increase in holiday comparable store sales.

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Most Effective Types Of Marketing According To Marketers vs. Internet Users, October 2012 [CHART]

By David Erickson | November 27, 2012

Marketers and the consumers they are trying to reach disagreed on the effectiveness of a wide variety of ad types.

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Favorite Ad Media Of US Internet Users, October 2012 [CHART]

By David Erickson | November 27, 2012

US marketers even rated online ads better than TV ads—though just barely, with 51% saying that they were more effective.

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Mobile Restaurant Customers Who Place Orders Ahead Of Time, September 2012 [CHART]

By David Erickson | November 27, 2012

Nearly a quarter of US smart phone and tablet users have placed an order ahead of time using their mobile phone.

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Online Behavior Of Restaurant Customers By Generation, August 2012 [CHART]

By David Erickson | November 27, 2012

The most popular activity for mobile users searching for restaurant info is simply finding a place to eat nearby, but many users also go beyond that.

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American Tablet Market Penetration, 2010-2015 [CHART]

By David Erickson | November 27, 2012

eMarketer estimates that 22% of the total US population will use a tablet at least monthly this year, more than double the percentage with access to such a device in 2011.

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Global 7" Tablet Shipments, 2011-2013 [CHART]

By David Erickson | November 27, 2012

IHS iSuppli estimates 17 million 7-inch tablets shipped last year and projects that this year’s total shipments will reach 34 million worldwide. By 2013 that number will nearly double.

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Time Spent Online [INFOGRAPHIC]

By David Erickson | November 27, 2012

This infographic from Morrison Foerster’s Socially Aware blog looks at the time Americans spend online.

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Black Friday Check-Ins & Tweets, 2012 [INFOGRAPHIC]

By David Erickson | November 27, 2012

This infographic from Silverpop looks at tweets and check-in data for the top 10 retailers with most check-ins on Black Friday this year.

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Social Sites eTailers Will Use For Holiday Season, September 2012 [CHART]

By David Erickson | November 27, 2012

86% of online retailers planned to use Facebook and 70% Twitter for holiday promotions.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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