Chart - Holiday Items Consumers Would Consider Purchasing On Smart Phones

Separate research from mobile ad firm Mojiva, released in November, found that smart phone owners found price comparison information the most helpful for holiday shopping on their phone, at 67%, followed closely by information about sales and coupons (64%). A comparatively low 30% said their phone would be most helpful for actually buying products.

But Mojiva did find smartphone owners were more open to making a wide variety of actual purchases using their phones. The most common purchase category considered was electronics, at 60%—up 9 percentage points over 2011. Likelihood of buying in every category except charitable donations increased year over year. Read the rest at eMarketer.