Content Marketing Challenges For B2B Curators, October 2012 [CHART]
Among those using content marketing, 57% used content curation specifically as part of their strategy. And just 43% of those respondents said their content curation programs had been successful by the standards they had chosen to measure them. On the other hand, another 43% said they didn’t even attempt to measure their programs’ success. Read the rest at eMarketer.