B2B Marketing Strategies, 2011 & 2012 [CHART]
Content marketing continues to inch up in importance for business-to-business firms, according to research from content curation platform Curata.
The company’s “B2B Marketing Trends 2012 Report” found that 87% of US B2B marketers have used content marketing this year—the most popular tactic of any queried. That was up 5 percentage points from usage levels in 2011, impressive considering the already-high level of interest in content marketing. Read the rest at eMarketer.