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Archive for November 26, 2012

Mobile Accidental Click Rates, 2012 [CHART]

By David Erickson | November 26, 2012

GoldSpot Media reported in October that 38% of clicks on static banner ads it served, and 13% of clicks on rich media banners, were accidental.

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US Internet Users Who Own A Gaming Console, November 2012 [CHART]

By David Erickson | November 26, 2012

53.7% of all US internet users owned one as of November, and nearly 10% more who did not have one anymore did have one at some point in the past.

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Content Marketing Challenges For B2B Curators, October 2012 [CHART]

By David Erickson | November 26, 2012

Among those using content marketing, 57% used content curation specifically as part of their strategy.

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Methods Used To Watch TV Content, June 2012 [CHART]

By David Erickson | November 26, 2012

30% of all US internet users used a gaming console to watch online video.

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B2B Marketing Strategies, 2011 & 2012 [CHART]

By David Erickson | November 26, 2012

That was up 5 percentage points from usage levels in 2011, impressive considering the already-high level of interest in content marketing.

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Holiday Items Consumers Would Consider Purchasing On Smart Phones, 2011 & 2012 [CHART]

By David Erickson | November 26, 2012

Smart phone owners found price comparison information the most helpful for holiday shopping on their phone, at 67%.

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Mobile Use For Holiday Shopping, October 2012 [CHART]

By David Erickson | November 26, 2012

55.3% of all US tablet and smart phone users planned to shop with their devices this holiday season.

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Types Of Misleading Branded Content, November 2012 [CHART]

By David Erickson | November 26, 2012

A majority of online adults find advertising that appears as content (so-called “native ads”) to be misleading.

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Top Holiday Mobile Shopping Activities, October 2012 [CHART]

By David Erickson | November 26, 2012

Consumers will be using mobile as holiday season shopping companions, as multiple studies have pointed to their growing role in retail throughout the year.

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eTail Commerce Spending, Q1 2007 – Q3 2012 [CHART]

By David Erickson | November 26, 2012

US online retail (non-travel) spending continues to grow, reaching $41.9 billion during Q3 2012, representing a 15% increase from $36.3 billion in Q3 2011.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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