Online Video Ad Views, January – September 2012 [CHART]
Americans viewed 9.4 billion video ads in September, as data from comScore VideoMetrix reveals. That is a slight dip from August’s 9.5 billion ads, but, fairly positive news after the June-to-July 2012 plummet from 11 billion to 9.6 billion. Turning from ads to content videos, overall, 181 million US internet users watched in excess of 39 billion online content videos in September. Reaching 85% of the US internet audience, that represents a small dip from August’s 87.7%. But the number of videos viewed saw a respectable lift of 3.4% over August from 37.7 billion.
Google Sites, driven chiefly by YouTube.com, was the top online video content property in September with 150.3 million unique viewers, practically unchanged from August. Yahoo! sites maintained second place, gaining about 4% to reach 57.4 million. AOL, Inc. took the third-place spot with 53.8 million, followed by VEVO with 50.3 million and Facebook.com with 46.4 million. This is the second consecutive month of losses for Facebook, which was at 47.7 million unique viewers in August and 53 million in July. Read the rest at MarketingCharts.