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Archive for November 23, 2012

Most Valuable Conversion Rate Optimization Methods, November 2012 [CHART]

By David Erickson | November 23, 2012

More than 6 in 10 companies (mostly based in Europe) using multivariate testing say it’s highly valuable for improving their conversion rates.

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Phone Response Times, November 2012 [CHART]

By David Erickson | November 23, 2012

Consumers aren’t yet conditioned to receive immediate responses via social media, but they do expect to reach representatives by phone extremely quickly.

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Planned National Brand Spending On Local Marketing For 2013 [CHART]

By David Erickson | November 23, 2012

In 2013, 47.3% of national brands expect to spend more on local marketing than they did this year.

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Demographics Of Users Of Mobile Banking Services [TABLE]

By David Erickson | November 23, 2012

Online banking is especially prevalent among those ages 18-29, those with higher levels of education, and the African-Americans and Hispanics who own cell phones.

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iPhone vs iPad Usage By Dayparts, November 2012 [CHART]

By David Erickson | November 23, 2012

Consumers use smartphones fairly steadily throughout the day, while tablet use rises sharply at night.

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Demographics Of Mobile App Users [TABLE]

By David Erickson | November 23, 2012

Just over 40% of cell phone owners said they had downloaded an app to their phone in the April 2012 survey.

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Online Video Ad Views, January – September 2012 [CHART]

By David Erickson | November 23, 2012

Google Sites, driven chiefly by YouTube.com, was the top online video content property in September with 150.3 million unique viewers.

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Demographics Of Mobile Videographers [TABLE]

By David Erickson | November 23, 2012

44% of cell phone owners said they had used their phones to record video.

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Google Ad Conversion Rates By Industry, Q3 2012 [CHART]

By David Erickson | November 23, 2012

Of the 10 industries that spent the most on Google ads in Q3 2012, the Internet and Telecommunications industry achieved the best overall results.

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Demographics Of Mobile Email Users [TABLE]

By David Erickson | November 23, 2012

Half of cell phone owners send or receive email on their device.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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