Chart - Site Categories That Most Benefit From Pinterest Traffic

It turns out there’s some truth to that belief. comScore’s “State of the US Online Retail Economy in Q2 2012” analyzed the top 20 site categories with a high concentration of Pinterest users. For travel marketers looking to reap decent ROI from their social efforts, the study showed Pinterest users have a high interest in travel content related specifically to transactions. Coming in at eighth on the list, 18.6% of visitors to travel sites with transaction-centered content were also on Pinterest. It appears, at least when it comes to travel, that Pinterest users do have a buyer’s mentality. Read the rest at eMarketer.