National brands’ investment in local digital marketing is on the rise. According to local-marketing automation company Balihoo’s September survey of marketers in North America, 35.9% planned to boost their local digital dollars in 2013; just 6.8% planned to decrease spending.
Most marketers reported already investing in common digital marketing tactics such as Facebook marketing (69.3%), search engine optimization (SEO) and display advertising (50.3%) for purposes of local marketing. The use of local websites (46.4%) and pay-per-click (PPC) advertising (44.3%) was also common. Read the rest at eMarketer.