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Archive for November 21, 2012

Effects Of Social Customer Service, October 2012 [CHART]

By David Erickson | November 21, 2012 | 4

71% of those who experienced a quick and effective social customer service say they are likely to recommend a brand or company.

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Ad Agencies' Most Effective New Business Generation Tools, October 2012 [CHART]

By David Erickson | November 21, 2012

About 8 in 10 ad agencies believe that the number of opportunities for new business are about the same as last year (34.4%) or have increased (44.8%).

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Twitter Link CTR By Day Of The Week, October 2012 [CHART]

By David Erickson | November 21, 2012

The average CTR for links shared on Twitter ranged between 1.49% and 1.76% during the weekdays, but jumped to about 2.5% during the weekend.

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Professionals & Online Peer Group Activity

By David Erickson | November 21, 2012

Interacting with their peers in professional communities was by far the most frequent use of social media amongst professionals.

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Social Media Channels Used For Customer Service, 2012 [CHART]

By David Erickson | November 21, 2012

The most common social channel for providing customer service was Facebook, which was also rated the most effective such channel by 42.5%.

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Prevalence Of Customer Service On Social Media Worldwide, 2012 [CHART]

By David Erickson | November 21, 2012

41.2% of companies said they handled only up to 5% of customer service issues on social channels.

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Appealing Local Digital Marketing Tactics, September 2012 [CHART]

By David Erickson | November 21, 2012

Local search registration is now used by less than one in four marketers.

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Local Digital Marketing Tactics, September 2012 [CHART]

By David Erickson | November 21, 2012

35.9% of North American marketers planned to boost their local digital dollars in 2013; just 6.8% planned to decrease spending.

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CPG Shoppers' Attitudes Toward In-Store Mobile Technology, August 2012 [CHART]

By David Erickson | November 21, 2012

The most prevalent attitude toward in-store mobile technology among all age groups was that when mobile technology didn’t work, consumers blamed the brand.

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Demographics Of Pinterest Users, August 2012 [CHART]

By David Erickson | November 21, 2012

Pinterest shows promising penetration across demographics of age, household income and education level.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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