Online TV content is growing in popularity—and not just due to consumers cutting back their spending on cable TV services. TVGuide.com surveyed TV viewers on their reasons for watching streamed video content. The overwhelming reason (among 73% of US TV viewers) was to catch up on missed episodes. Along those same lines, 56% said they streamed content online in order to catch up on shows discovered mid-season or in between seasons. Only 8% said it was because of cutting back on cable and only 10% said it was due to cancelling cable entirely. Read the rest at eMarketer.